A Brief History of The Rating-and-Review Industry
While Michelin Guides may be the best-known example of a rating system that disrupted an entire industry (i.e., fine dining), the ratings and reviews industry is actually much older. In fact, it’s so...
View Article5 Ways to Improve Your Yelp Ratings
How can a brand safeguard its reputation? How can a business owner make sure that what’s said about their business by one person won’t scare off thousands of potential customers? The post 5 Ways to...
View ArticleHow Yelp Showcases the Growing Pains of Any Business
Many of Yelp’s critics find fault with the company’s rating-and-review strategy, which sets it apart from other similar sites. Why is their system so different? The post How Yelp Showcases the Growing...
View Article8 Rating-and-Review Sites You May Be On Without Knowing It
Are you tracking your business everywhere it can be found? The post 8 Rating-and-Review Sites You May Be On Without Knowing It appeared first on Manipurated.
View ArticleHow to Respond to Four Common Reviewer Personality Types
Wonder who is actually reviewing your business? Chances are it is one of these four personality types. Learn more about why and what to do about it. The post How to Respond to Four Common Reviewer...
View ArticleBad Review? Here’s 3 Things You Can Do
Got a bad review? Don't panic - check this blog post, and set yourself straight. The post Bad Review? Here’s 3 Things You Can Do appeared first on Manipurated.
View ArticleShould You Silence Your Customers?
Nazareth perhaps says it best: Love hurts Love scars Love wounds and marks Even when your customers love you dearly, their reviews can feel harsh, biting and jolting. Is there anything, ANYTHING, you...
View ArticleGoogle’s Dark Online Ratings Secret
If you’ve done a search for a business on Google’s search engine, you’ve likely seen them: there they hang out, right under the name of the business in Google’s search results, displayed for the the...
View ArticleShould Doctors Solicit Reviews From Their Patients?
I’ve heard from a number of people in the health care industry, including doctors, wondering how rating-and-review services might evolve for to meet the unique needs of health care providers. This is a...
View ArticlePodcast Ep. 1: Launch! How To Reimagine Auto Sales
This week is the launch of the ManipuRATED podcast, a bi-weekly conversation with business owners where we explore marketing strategies with an emphasis on ratings and reviews. What I love about this...
View ArticlePodcast Ep. 2: Why Cultivating Personal Brand Is Good Business
This week on the Manipurated podcast we take a slight diversion from the intended format to cover an area I think critical to any business: your personal brand. People, when they’re looking to do...
View ArticlePodcast Ep. 3: How Relentless Customer Devotion Pays Dividends
This week on the Manipurated podcast I feature a conversation with, frankly, one of the most interesting business owners I’ve met. They’re a dynamic husband-wife team in Newport Beach, Calif. Greg and...
View ArticleA Brief History of The Rating-and-Review Industry
While Michelin Guides may be the best-known example of a rating system that disrupted an entire industry (i.e., fine dining), the ratings and reviews industry is actually much older. In fact, it’s so...
View Article5 Ways to Improve Your Yelp Ratings
How can a brand safeguard its reputation? How can a business owner make sure that what’s said about their business by one person won’t scare off thousands of potential customers? The post 5 Ways to...
View ArticleHow Yelp Showcases the Growing Pains of Any Business
Many of Yelp’s critics find fault with the company’s rating-and-review strategy, which sets it apart from other similar sites. Why is their system so different? The post How Yelp Showcases the Growing...
View Article8 Rating-and-Review Sites You May Be On Without Knowing It
Are you tracking your business everywhere it can be found? The post 8 Rating-and-Review Sites You May Be On Without Knowing It appeared first on Manipurated.
View ArticleHow to Respond to Four Common Reviewer Personality Types
Wonder who is actually reviewing your business? Chances are it is one of these four personality types. Learn more about why and what to do about it. The post How to Respond to Four Common Reviewer...
View ArticleBad Review? Here’s 3 Things You Can Do
Got a bad review? Don't panic - check this blog post, and set yourself straight. The post Bad Review? Here’s 3 Things You Can Do appeared first on Manipurated.
View ArticleShould You Silence Your Customers?
Nazareth perhaps says it best: Love hurts Love scars Love wounds and marks Even when your customers love you dearly, their reviews can feel harsh, biting and jolting. Is there anything, ANYTHING, you...
View ArticleGoogle’s Dark Online Ratings Secret
If you’ve done a search for a business on Google’s search engine, you’ve likely seen them: there they hang out, right under the name of the business in Google’s search results, displayed for the the...
View Article
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