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A Brief History of The Rating-and-Review Industry

While Michelin Guides may be the best-known example of a rating system that disrupted an entire industry (i.e., fine dining), the ratings and reviews industry is actually much older. In fact, it’s so...

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5 Ways to Improve Your Yelp Ratings

How can a brand safeguard its reputation? How can a business owner make sure that what’s said about their business by one person won’t scare off thousands of potential customers? The post 5 Ways to...

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How Yelp Showcases the Growing Pains of Any Business

Many of Yelp’s critics find fault with the company’s rating-and-review strategy, which sets it apart from other similar sites. Why is their system so different? The post How Yelp Showcases the Growing...

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8 Rating-and-Review Sites You May Be On Without Knowing It

Are you tracking your business everywhere it can be found? The post 8 Rating-and-Review Sites You May Be On Without Knowing It appeared first on Manipurated.

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How to Respond to Four Common Reviewer Personality Types

Wonder who is actually reviewing your business? Chances are it is one of these four personality types. Learn more about why and what to do about it. The post How to Respond to Four Common Reviewer...

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Bad Review? Here’s 3 Things You Can Do

Got a bad review? Don't panic - check this blog post, and set yourself straight. The post Bad Review? Here’s 3 Things You Can Do appeared first on Manipurated.

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Should You Silence Your Customers?

Nazareth perhaps says it best: Love hurts Love scars Love wounds and marks Even when your customers love you dearly, their reviews can feel harsh, biting and jolting. Is there anything, ANYTHING, you...

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Google’s Dark Online Ratings Secret

If you’ve done a search for a business on Google’s search engine, you’ve likely seen them: there they hang out, right under the name of the business in Google’s search results, displayed for the the...

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Should Doctors Solicit Reviews From Their Patients?

I’ve heard from a number of people in the health care industry, including doctors, wondering how rating-and-review services might evolve for to meet the unique needs of health care providers. This is a...

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Podcast Ep. 1: Launch! How To Reimagine Auto Sales

This week is the launch of the ManipuRATED podcast, a bi-weekly conversation with business owners where we explore marketing strategies with an emphasis on ratings and reviews. What I love about this...

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Podcast Ep. 2: Why Cultivating Personal Brand Is Good Business

This week on the Manipurated podcast we take a slight diversion from the intended format to cover an area I think critical to any business: your personal brand. People, when they’re looking to do...

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Podcast Ep. 3: How Relentless Customer Devotion Pays Dividends

This week on the Manipurated podcast I feature a conversation with, frankly, one of the most interesting business owners I’ve met. They’re a dynamic husband-wife team in Newport Beach, Calif. Greg and...

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A Brief History of The Rating-and-Review Industry

While Michelin Guides may be the best-known example of a rating system that disrupted an entire industry (i.e., fine dining), the ratings and reviews industry is actually much older. In fact, it’s so...

View Article


5 Ways to Improve Your Yelp Ratings

How can a brand safeguard its reputation? How can a business owner make sure that what’s said about their business by one person won’t scare off thousands of potential customers? The post 5 Ways to...

View Article

How Yelp Showcases the Growing Pains of Any Business

Many of Yelp’s critics find fault with the company’s rating-and-review strategy, which sets it apart from other similar sites. Why is their system so different? The post How Yelp Showcases the Growing...

View Article


8 Rating-and-Review Sites You May Be On Without Knowing It

Are you tracking your business everywhere it can be found? The post 8 Rating-and-Review Sites You May Be On Without Knowing It appeared first on Manipurated.

View Article

How to Respond to Four Common Reviewer Personality Types

Wonder who is actually reviewing your business? Chances are it is one of these four personality types. Learn more about why and what to do about it. The post How to Respond to Four Common Reviewer...

View Article


Bad Review? Here’s 3 Things You Can Do

Got a bad review? Don't panic - check this blog post, and set yourself straight. The post Bad Review? Here’s 3 Things You Can Do appeared first on Manipurated.

View Article

Should You Silence Your Customers?

Nazareth perhaps says it best: Love hurts Love scars Love wounds and marks Even when your customers love you dearly, their reviews can feel harsh, biting and jolting. Is there anything, ANYTHING, you...

View Article

Google’s Dark Online Ratings Secret

If you’ve done a search for a business on Google’s search engine, you’ve likely seen them: there they hang out, right under the name of the business in Google’s search results, displayed for the the...

View Article
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